Tour Review

• Look at the Tour through our clients’ buyers’ eyes.
• Be authentic / be honest / write your truth.
• Don’t write what is expected of you – make it ‘fresh’ / include unexpected angles.
• Don’t attack or insult the Tour Operator.
• Use no swear words.
• Don’t rant.
• Use but don’t rely on PR & Marketing material supplied by the Tour Operator.

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1.Who is this Tour aimed at / being marketed to:
• Beginner
• Intermediate
• Expert

2. How long did you spend on the Tour with the Operator. And is this the first tour of theirs that you have been on(give the context of how familiar you are with the Tour Operator’s products / offerings).

3. The details of the tour: cost / where / when / how long / how many riders / on what equipment.

4. How did the Tour Operator describe the Tour: in the pre-tour marketing material &then after you arrived and received your briefing in person (were there inconsistencies).

5. Your first impressions.

6. Who would you recommend the Tour to:

• Your mates.
• Your worst enemy.
• Your Grandmother.
7. Was the Tour:

• Comfortable? (did you come away hurting / physically exhausted – not necessarily a bad thing)
• Safe? (were there any injuries / hospitalisations / evacuations)
• Enriching? (did it give you a different perspective on life)

8. Your experience in detail:

The Tour Staff
• Did the Tour Operator staff demonstrate a sound knowledge of the terrain / location / weather, etc
• What was their planning like
• Were they professional
• Were they friendly
• Were they inclusive of everyone in their care
• Did they make efforts to ensure the Tour was a positive experience for everyone, including those with lesser skill levels (or was it an ‘every man for himself’ experience.

The Tour Itself
• What were the (eg. Riding) conditions like – were they as described
• Catering / food – was it quality and was there plenty of it
• Scenery
• Cultural experiences
• Accommodation
• Did it deliver what it claimed
• Did it deliver more than this – how so
• Did it deliver less – how so
• Was it value for money

9. How could this tour have been improved

10. Last few paragraphs should be your personal final impressions – recap on your earlier points.

11. Would you go again.

12. Give it a rating out of 5 (five being best).

13. Thumbs UP / DOWN.

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Does what it claims	1	2	3	4	5
Value for money	1	2	3	4	5
Was it Professionally run	1	2	3	4	5
Did you have fun	1	2	3	4	5
Longevity	1	2	3	4	5